TOURIST CONTEXT ANALYSIS
Çeşme is a coastal town and the administrative centre of the district, it is also the name of the peninsula where the town is located. It is a popular holiday resort and the district center, where two thirds of the district population is concentrated. Çeşme is located 85 km. west of İzmir, the largest metropolitan center in Turkey’s Aegean Region. There is a six-lane highway connecting the two cities (Otoyol 32). Çeşme district has two neighboring districts, Karaburun to the north and Urla to the east. The name “Çeşme” means “fountain” referent with Ottoman fountains across the city.
A prized location of country houses and secondary residences especially for the well-to-do inhabitants of İzmir since more than a century, Çeşme perked up considerably in recent decades to become one of Turkey’s most prominent centers of international tourism. Many hotels, marinas, clubs, restaurants, boutique hotels, family accommodation possibilities (pensyon) and other facilities for visitors are found in Çeşme center and in its surrounding towns and villages and the countryside, as well as very popular beaches.
Çeşme district has one depending township with own municipal administration, Alaçatı, where tourism is an equally important driving force as the district center area and which offers its own arguments for attracting visitors, as well as four villages: Ildırı on the coast towards the north, which is notable for being the location of ancient Erythrae, and three others which are more in the background, in terms both of their geographical location and renown: Germiyan, Karaköy and Ovacık, where agriculture and livestock breeding still forms the backbone of the economy.
In relation to tourism, it is common for the resorts along Çeşme district’s 90 km coastline to be called by the name of their beaches or coves or the visitor’s facilities and attractions they offer, as in Şifne (Ilıca), famous both for its thermal baths and beach, and in Çiftlikköy (Çatalazmak), Dalyanköy, Reisdere, Küçükliman, Paşalimanı, Ayayorgi, Kocakarı, Kum, Mavi and Pırlanta beaches; Altunyunus, synonymous with a large hotel located in its cove; and Tursite, by the name of the villas located there.
The town of Çeşme lies across a strait facing the Greek island of Chios, which is at a few miles’ distance and there are regular ferry connections between the two centers, as well as larger ferries from and to Italy (Brindisi, Ancona and Bari) used extensively by Turks of Germany returning for their summer holidays.